Welcome to Bel Air's Magical Steiff Bears

Discover our exquisite Steiff teddy bears and animals. Crafted with love and made to be treasured, they are perfect for gifts, collecting, and keeping forever. Fast UK delivery and free shipping on orders over £60.

Steiff - The Highest Quality Bears

For over 25 years, Bel Air has proudly offered one of the UK’s largest selection of Steiff original teddy bears. Each bear reflects exceptional craftsmanship, and our attentive customer service ensures every order brings joy.

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Steiff Bears - Shop With Confidence

Steiff bears make thoughtful, timeless gifts for anyone who loves classic toys. Explore our collection to find a teddy bear that feels just right for you or someone close to your heart. You’ll find options for every occasion, from collectable teddy bears and character animals to births for New Borns, Christenings and memorable milestones. Our prices are competitive, and we offer fast delivery all over the UK.

Browse our full ranges, including Limited Editions, Classic Bears, Animals, Personalised Teddy Bears, and our Cosy, Baby and Soft & Cuddly Collections.

Fast, Tracked UK Delivery

We take great care with every Steiff bear and animal we send. Your order is packed securely, despatched quickly, and supported by our trusted customer service from start to finish.

Steiff Teddy Bears: A Legacy to Cherish

The story of Steiff begins with Margarete Steiff, a remarkable woman whose creativity and determination transformed a small sewing project into a world-famous brand. It all started with a little felt elephant, and grew into the beloved, cute teddy bears we treasure today.

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The Teddy Bear: A Remarkable Invention

The history of the teddy bear isn’t straightforward. For years, people have debated who truly created the first one. Exploring this question helps us understand the beginnings of one of the world’s most loved toys.

The name ‘teddy bear’ comes from U.S. President Theodore “Teddy” Roosevelt. On a hunting trip in Mississippi in 1902, a black bear captured in the wild was tied to a tree so Roosevelt could take a shot at it. He refused to shoot the bear, saying it would be unsportsmanlike.

The moment was illustrated in a Washington Post cartoon by Clifford Berryman and soon became famous. Inspired by the cartoon, Russian-born shop owner Morris Michtom created a soft toy bear and named it the “Teddy Bear.” It was an instant success, leading him to establish the Ideal Novelty and Toy Company and begin making teddy bears commercially.

Around the same time in Germany, and entirely unaware of Michtom’s creation, the Steiff company developed its own bear. Richard Steiff, who studied at the School of Arts and Crafts in Stuttgart, spent his days sketching real bears at the Nill’scher Zoo. In 1902, after one of his visits to the Zoo the prototype for the Steiff Bär 55 PB was produced; the Steiff bear was born.